Disney ABC Television Group Senior Manager, Integrated Marketing in New York, New York

Disney|ABC Integrated Marketing is seeking an experienced professional to be a Senior Manager who will report into the Executive Director. The Senior Manager will be responsible for developing and executing multi-platform advertiser driven marketing, integration and promotional programs as they pertain ABC Daytime and Syndication, both within the various on-air programs, as well as, digital properties.

Responsibilities :

  • In response to RFP’s/sales requests, create and present proposals that detail the customized sponsorship and integration opportunities and work with the sales teams to close the deals.

  • Grow and advance the PR strategy as a secondary business for ABC, which includes pitching PR agencies on opportunities as well as fielding, and responding to PR agencies requests for integrations.

  • Interface with Programming and Marketing teams to identify opportunities and develop concepts internally.

  • Oversee and manage on-air and digital executions for deals that have sold in. Primary responsibilities would include: working with the show(s), site team and clients on sponsored content, coordinating any prep for the shoot/event, be present and oversee the integration, supervising clients while on set, managing post production, ensuring digital assets and content launches properly.

  • Monitor and ensure all sponsorship elements are delivering across all platforms.

  • Collaborate across all dayparts/networks to create opportunities that provider greater reach and impact for sponsors.

  • Direct interface with various departments within Disney|ABC (Sales, Programming, Legal, BS&P, PR etc.).

  • Day-to-day communication with sales team, clients and production.

  • Other responsibilities include: managing budget, deal agreement letters, department status reports, production timelines, case studies and competitive monitoring/analysis.

  • Some travel is required.

Basic Qualifications :

  • Minimum of six years sponsorship marketing, branded entertainment and/or promotion experience required.

  • Entertainment and/or television background required.

  • Proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook).

  • Excellent written and verbal communication skills.

  • Strong knowledge of the digital and social landscape across the television and entertainment industry.

  • Strong organization skills.

  • Expertise in project management and execution.

  • Excel at multi-tasking.

  • Build and foster strong relationships both internal and external.

  • Sound business acumen and strategic skills.

  • Experience in creating, developing and executing custom programs.

Preferred Qualifications :

  • Experience executing integrations/sponsorships both on-air and digitally

Required Education :

  • BA/BS degree required or equivalent relevant experience.

Job ID: 580632BR

Location: New York,New York

Job Posting Company: Media Networks