Disney ABC Television Group Senior Manager, Integrated Marketing in New York, New York
Disney|ABC Integrated Marketing is seeking an experienced professional to be a Senior Manager who will report into the Executive Director. The Senior Manager will be responsible for developing and executing multi-platform advertiser driven marketing, integration and promotional programs as they pertain ABC Daytime and Syndication, both within the various on-air programs, as well as, digital properties.
In response to RFP’s/sales requests, create and present proposals that detail the customized sponsorship and integration opportunities and work with the sales teams to close the deals.
Grow and advance the PR strategy as a secondary business for ABC, which includes pitching PR agencies on opportunities as well as fielding, and responding to PR agencies requests for integrations.
Interface with Programming and Marketing teams to identify opportunities and develop concepts internally.
Oversee and manage on-air and digital executions for deals that have sold in. Primary responsibilities would include: working with the show(s), site team and clients on sponsored content, coordinating any prep for the shoot/event, be present and oversee the integration, supervising clients while on set, managing post production, ensuring digital assets and content launches properly.
Monitor and ensure all sponsorship elements are delivering across all platforms.
Collaborate across all dayparts/networks to create opportunities that provider greater reach and impact for sponsors.
Direct interface with various departments within Disney|ABC (Sales, Programming, Legal, BS&P, PR etc.).
Day-to-day communication with sales team, clients and production.
Other responsibilities include: managing budget, deal agreement letters, department status reports, production timelines, case studies and competitive monitoring/analysis.
Some travel is required.
Basic Qualifications :
Minimum of six years sponsorship marketing, branded entertainment and/or promotion experience required.
Entertainment and/or television background required.
Proficient in Microsoft Office (Excel, Word, PowerPoint and Outlook).
Excellent written and verbal communication skills.
Strong knowledge of the digital and social landscape across the television and entertainment industry.
Strong organization skills.
Expertise in project management and execution.
Excel at multi-tasking.
Build and foster strong relationships both internal and external.
Sound business acumen and strategic skills.
Experience in creating, developing and executing custom programs.
Preferred Qualifications :
- Experience executing integrations/sponsorships both on-air and digitally
Required Education :
- BA/BS degree required or equivalent relevant experience.
Job ID: 580632BR
Location: New York,New York
Job Posting Company: Media Networks