Disney ABC Television Group Publicity Manager in Burbank, California

The Publicity Manager will drive strategic consumer, trade and business press coverage for the Kids Communications team with a focus on publicity campaigns for Radio Disney Network (Radio Disney and Radio Disney Country) and live-action programming for Disney Channels Worldwide. Strong press relationships with music, TV and entertainment media (including broadcast-TV and radio, print/online, bloggers), and the ability to find, formulate and successfully pitch news stories is essential. Experience and skill in developing and executing publicity campaigns for music-related programming and events, television series, television movies and on-air programming events is required. Ability and ease in managing internal and external relationships (e.g., creative talent and their representatives, all levels of colleagues across business units). The position is based in Burbank, CA and reports to the Executive Director of Communications.

Responsibilities :

  • Execute strategic multiplatform trade and consumer campaigns including devising and pitching creative stories.

  • Develop press copy and other press materials and craft messaging for talent and series' creative teams

  • Identify and develop creative news angles to publicize programming and special events.

  • Maintain strong relationships with consumer and trade reporters, segment producers, and online/blog contacts.

  • Secure, oversee and manage / cover press interviews, in-studio interviews, set visits, press events, and photo shoots.

  • Actively seek and cultivate newsworthy information from talent (Radio Disney and Disney Channel) and creative teams that can be pitched to press.

  • Collaborate with colleagues across Disney Channels and Disney | ABC Television Communications to generate ideas and PR for properties and franchises.

  • A robust understanding of kid's television, properties and brands to ensure proper positioning in the media.

  • Effectively and succinctly communicate internally including across departments and lines of business, and externally to a variety of parties to ensure the best representation of Disney Channels Worldwide.

Basic Qualifications :

  • Minimum five years publicity experience in music / TV / media

  • Must demonstrate superb written and verbal communication skills

  • Must have excellent understanding of effective media relations practices

  • Must have working knowledge of reporters who cover music and television

  • Must be self-motivated and proactive with the ability to manage multiple projects

  • Must have strong interpersonal skills, and be capable of working independently and in a team atmosphere

  • Must have familiarity with social media

  • Must be computer literate (minimally Microsoft Word, Excel and PowerPoint)

  • Must have a sound work ethic, desire and commitment to accept increasingly greater challenges and responsibilities

  • Must have ability to adapt in a fast-paced corporate work environment

  • Must have an understanding of and demonstrate high emotional intelligence

  • Must be professional at all times and positively contribute to a culture of mutual respect

  • Must be able to expertly manage time, meet deadlines and prioritize workload

  • Must take responsibility and accountability for assigned projects

  • Must have a stable work history

Preferred Qualifications :

  • PhotoShop and graphic design skills

Required Education :

  • Bachelor’s Degree

Preferred Education :

  • Bachelor’s Degree with an emphasis in Communications, Journalism, Media Relations, Public Relations

Job ID: 560581BR

Location: Burbank,California

Job Posting Company: Media Networks