Disney ABC Television Group Specialist-Digital Strategy & Social Media (ABC) in Burbank, California

The Specialist, Digital Strategy and Social Media works with the Manager(s), Digital Strategy & Social Media to create and maintain best-of-breed fan experiences for the ABC Entertainment Marketing team. The specialist will work extensively on building social media profiles across all platforms including Facebook, Twitter, Instagram, Snapchat, Pinterest, and others. Responsibilities on these platforms include content sourcing and creation, status updates, moderation and other duties as assigned. The specialist will be expected to expand ABC’s social media presence into emerging platforms and digital destinations. The specialist will also be responsible for the supporting the execution of paid social media campaigns, copywriting, and scriptwriting for digital production shoots as needed. It is expected that this individual be exceptionally creative and a singular source of information for the shows they work on. Candidate should be a creative, ambitious, multi-tasker who can stay ahead of industry trends contributing to the growth, development, and maintenance of all ABC Entertainment new media activity. The position will be support a variety of Primetime shows. This position reports to the Manager, Digital Strategy & Social Media.

Responsibilities :

  • Execution of social strategy of designated shows across all social platforms (e.g. Facebook, Twitter, Instagram, Snapchat, Pinterest, and more)

  • Maintain a deep level of understanding on all assigned shows in order to effectively foster brand awareness and show affinity

  • Create show-specific launch and episodic campaigns to generate awareness for new and current programming

  • Maintain social media profiles including updates, moderation, and reporting during both work and primetime viewing hours

  • Manage editorial calendars -- through strategizing content, creating digital assets using Photoshop and Adobe Premiere Pro, composing copy, and publishing via tools and natively on the platforms

  • Actively examine, interpret and report on fan driven conversations to guide the rest of the ABC Entertainment Group on actionable matters

  • Coordinate with internal and external clients and vendors for digital marketing related projects

  • Collaborate with show talent and production to create digital content and activations

  • Work closely with traditional marketing counterparts, including on-air and print teams, to create content for digital use

  • Communicate with fans and oversee all social engagement activities

  • Ideate innovative ways to promote ABC shows, brainstorming with production partners, strategy, on-air, synergy and publicity

  • Plan, implement and analyze paid media campaigns across social and digital platforms, working closely with the network’s media agency

  • Track best-practices, innovative tactics, and competitive analysis and update the team on an ongoing basis

Basic Qualifications :

  • Minimum 2 years’ experience of overall working experience in social and digital marketing (preferably entertainment focused).

  • Minimum of 1 year experience writing copy and creative marketing content.

  • Proficient in Adobe Photoshop, Final Cut or Premiere, Microsoft Office.

  • Advanced understanding of digital media and social media landscape.

Required Education :

  • Bachelor’s Degree

Additional Information :

  • Equal Opportunity Employer – Female/Minority/Veteran/Disability/Sexual Orientation/Gender Identity

Job ID: 495399BR

Location: Burbank,California

Job Posting Company: Media Networks